About us

United. Marketing Partner

Excellence is not a virtue, it is a habit! (Aristotel)

Set up in 2000, with over 3000 communication projects for corporate, government and non-profit organizations, United is one of the leading Romanian company specialized in PR and marketing for shopping centers, retail, real-estate, tourism, FMCG, financial services and B2B. United was the first communication agency specialized in real-estate, since 2000.

United core services are: consultancy, PR, branding, advertising, B2B & B2C event organizing, media planning & buying.

Clients come to United for one or several of the following problems:

1. Budget related problems: they need to achieve daring objectives with lower budgets than they used to, or achieve more with the same budget

2. Time: clients who need to run a campaign / project in what other agencies or themselves consider a too short, or even unrealistic time-frame

3. Risky projects: the project has inherent or external risks, such as brand / product launches, image crisis management, projects derived from a change in the business or marketing strategy.

Our clients appreciate us, as they are saying, for measured ROI of their marketing and PR activity, results, creativity, their business understanding, the quality of consultancy, flexibility in meeting their reporting requirements, and seriousness in how we keep and fulfill our technical and budgeting commitments, as well as deadlines.

United developed for its clients a complex PR results measurement system, UNIKORN, based on certain Aggregate Performance Indicators. More than that, United can build PR programs based on very precise predictions regarding the main performance indicators, as a result of more than 6 years of implementing. Thus, ROI’s measurements become possible!

At United we believe that marketing and branding are profitability engines. So, we developed 3D Brandsense®. On this own branding method we build brand strategies – as well for new brands and for repositionings or rebrandings.

For commercial centers and malls, United created another strategic methodology: Mallketing®. It combines 4 fundamental performance perspectives for the business and marketing strategy in order to increase profitability: Traffic, Relationships, Brand and Financial.

What do we look for at clients and partners? Long term vision in brand and marketing building, commitment for results, financial soundness and respect for quality.

Results & premiers: PR ROI; Brandsense®, a strategic branding method; Mallketing®, a strategic marketing method for malls; over 50 brand launching and Grand openings (over 230,000 visitors in the first weekend at a Grand Opening of a mall, outside Bucharest); first CSR campaign for the Romanian Mathematics Olympic Team; 1 nomination at EFFIE awards; strategic PR campaigns with 100% positive coverage; several brands that became category leader in media coverage; 3 days promotion campaign with over 35,000 participants, for a mall; the mall with the fastest rise on Facebook (9000 likes in first month); the first 3D indoor mapping projection in a mall in Romania; the first international film festival organized by an agency (2015).

Major organizations from Romania and abroad are found in our portfolio:

AFI Cotroceni (brand strategy, PR strategy), Aedificia Carpati, Alfredo Foods, Ana Hotels (crisis management), Anchor Grup, Bucuresti Mall si Plaza Romania (marketing, advertising, PR – refurbish period), Romanian or foreign government authorities (Egyptian Tourism Authority, PR, events), Autoritatea Nationala pentru Cercetare Stiintifica (Bucuresti), Carpatica Asig (PR, Creation, Media, Crisis Management), Cetelem (PR), Clubul Presei Economice (Bucuresti), Colliers, Christian Tour (PR), Banca CR Firenze (Creation), Finexpert (Branding, Creation, PR, Events), Futureal, Sfanta Irina Foundation (branding, advertising, fundraising), Glaxo (branding, advertising), GTC, Grupo Lar, Hercesa, Hoffmann La Roche (advertising, PR), Hotel Cismigiu, Hotel Parc, Immofinanz/ Maritimo Shopping Center (Constanta) (mall launching, strategy, events), International House, Iris Titan Shopping Center, Jacuzzi (Milano), JLL, JW Marriott (branding, launching, advertising), Konica Minolta, Medicover, MSD, New Century Holdings NCH (branding, advertising), Nova Park Mall (Gorzow, Polonia), P3 Logistic Parks (PR), Parklake, Portland Trust, Raiffeisenbank (PR), Restaurante Spartan, Sonae Sierra, Sun Plaza (PR), Unilever (advertising, branding for Knorr), Vodafone (events), World Class (advertising), a.o.

Dan Cîrstea – Managing Partner, United

Marketing and PR Consultant with hands on experience in Integrated Communications. Fluent in tactical communications management: advertising, branding, PR, b2b and b2c events, digital, media. Passionate about Shopping Center Marketing.
Specialties: Strategic Communications, PR, Crisis Management, Shopping Center and Real Estate Marketing, Entrepreneurship

Managing Partner, United: 2000 – Present day
Strategic marketing, PR consultancy and marketing projects implemented for: AFI Palace, Anchor Grup, Bucuresti Mall, Carpatica Asigurari, Cetelem, Christian Tour, Colliers International, CTP, Egyptian Tourism Authority, The Economic Press Club of Romania, Finexpert, Fundatia Sfanta Irina, Futureal, GTC, Grupo Lar, GSK, Hercesa, Hoffmann La Roche, Hotel Marriott, Hotel Cismigiu, Hotel Parc, Hotel Hilton, International House, Iris Titan Shopping Center, Immofinanz, Jacuzzi, JLL, Knorr, Konica Minolta, Maritimo Shopping Center, Medicover, MSD, National Authority for Scientific Research, Nova Park Mall (Gorzow, Polonia), P3 Logistic Parks, ParkLake, Plaza Romania, Portland Trust, Raiffeisen Bank, Sonae Sierra, Unilever, Vodafone.
United is a leading PR, marketing and mass communication agency for a number of industries in Romania: Shopping Centers, Real-estate, Tourism, Health & Pharma. We are doing consultancy, communication strategy, branding, advertising, public relations, event organizing, online marketing.
Member of the Board, IPCUP Ploiesti: 2006 – 2009
Director, The Economic Press Club of Romania: 2000 – 2004
I planned and organized the regular events of the Club, i.e. meetings of the Club members with key policy-makers of Romania: members of the Government, Embassadors, MP’s
MBA, The Open University: 2005 – 2006
Master in Management of Non-Profit Organizations, University of Bucharest: 1998-2000
Bachelor of Arts (B.A.), Philosophy, University of Bucharest: 1993 – 1997
St. Sava National College, Bucharest: 1989 – 1993