The Problem
We have seen many companies with fantastic products or services that are not visible in the market, as if they are hiding. In the short- and medium-run, that affects their client base, sales, growth and profitability, and in the medium and long-run even…
The Solution
We solved this problem, by creating the Unikorn, a PR system that grows the visibility in the offline and online media of great companies and their products and brands, bringing them in Top 3 of visibility in the 1st year, and to the First position in the 3rd year, tops!
How it works
At Unikorn, we measure and Audit the media visibility of you and your main competitors, then set a Strategic Vision, Objectives, and Directions, then design the Tactical Plan, then Communicate your brand in the media and the market, then we Deliver KPI’s, and then …
What do we do?
Unikorn does all the necessary PR activities, starting from pure Offline and Online Media Relations (Press Releases, Blog Articles, Interviews, Loyalty programs, Storytelling and Media training), to Events (Press Events, or Corporate, or Consumer, or …
The need for Visibility
It is a correlation between the Share of Voice of a brand, its Market Share, and its long-time profitability and market life. The visible brands and companies are simply bigger, they have bigger market share, bigger profits, and longer existence, while the Invisible ones tend to have smaller market share, profits and even life-time.
Key Benefits
Guaranteed. At the beginning of our co-operation, we will set a Visibility target for your brand. And we will guarantee that we will reach it, in the contract!
ROI. We continuously measure the ROI of your investment, and Unicoorn makes sure that the ROI we provide you for your PR investment is great!
Continuity. PR and Media Visibility is not a quick fix, it is rather a strategic continuous activity and investment into your company growth, health …
What type of organization is it good for?
Honestly, any type of company, and even not-for-profits and Government agencies. Because PR is the foundation of communications, as it reaches several key stakeholders: clients, press, trade, financing institutions, etc.
Attributes
Increase of the media coverage of the company and its brands, and thus it helps increase client base, trust, market share and profitability
For the CEO: PR increases his or her awareness and reputation. It creates the perception that the company is “hot”, active, and innovative
For the Marketing and Commercial Directors: Continuous presence and trust in the eyes of key stakeholders: clients, media, business partners …
Portfolio
Clients Stories
Testimonials
We began working with United on the PR Unikorn program in the summer of 2017 and we were positively surprised to notice that our visibility grew considerably only three months after: our Share of Voice increased from 17% to 54% and we reached first position in the visibility top of our industry.
Ana Dumitrache – Country Manager, CTP Romania
Having working with United on a daily basis, we can tell they are passionate about marketing and communication. Moreover, they are very proactive, and always on time. They have a good team vibe, we like them and we believe the feeling is mutual!
Atilla Aydemir – Director Center & Facility Management, Anchor Grup
We appreciate the involvement and the dedication for the customer, but also deadlines fulfilment, proactivity and team positive attitude therefore, we recommend United to any organization looking for an agency capable to deliver quality results.
Florin Furdui – Country Manager, Portland Trust Romania
United. is an experienced communication agency, with a valuable strategic and tactic input in our projects. I feel highly confident to recommend United to any company looking for an agency capable to provide superior communication services.
Michal Buban – Project Manager Immofinanz, Maritimo Shopping Center
Financials
Unikorn is a service that uses the monthly fee system.
For estimating the right monthly fee for you, request an offer and fill in the form inside.
We use the monthly fee payment system, as it was proven that it generates major results, as PR activities need continuity.
The Benefits of the Monthly Fee system are the generation of results in the most efficient manner:
It offers the Client the smaller price than working on a project basis
PR is about building and maintaining relationships, both with journalists, and other key stakeholders, so it a continuous activity that needs continuous and relatively uniform resource allocation
It conveys financial predictability both to the Client, and United
About us
United. Marketing Partner
Excellence is not a virtue, it is a habit! (Aristotel)
Set up in 2000, with over 3000 communication projects for corporate, government and non-profit organizations, United is one of the leading Romanian company specialized in PR and marketing for shopping centers, retail, real-estate, tourism, FMCG, financial services and B2B. United was the first communication agency specialized in real-estate, since 2000.
What is PR?
PR is getting your message and your story out on major media. That can include everything from having TV news do a report about you, to a news story in a major newspaper, to a popular talk show host interviewing you, to having your product reviewed on a major website.
Why is PR so important? Because media authorities with big audiences are putting their blessing on you and your message by prominently featuring it in their programming.
PR is FAR more effective than standard advertising. It’s also MUCH less expensive.
That’s why Bill Gates is famous for saying, “If I just had $2, I would spend $1 on PR.”
There are gatekeepers and specific high standards that guard the entrance to big media PR. You need an expert who knows what editors are looking for, how to craft an effective message, and the proper way to present your information to make sure it is used.
FAQ's
Q: Is it only media relations?
A: No, it is not. It is also client relations, events organizing (your own, or participate to other events), networking, trade relations, even advertising sometimes, etc.
Q: What is, really, visibility?
A: For the marketing savvy, visibility is a synthetically concept for awareness and image. Visible brands are those with high awareness points, and positive image.
Ask Anything Here
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